A company which, even without any outside financing, has been developing at a steady rate over the past twenty years. Backed by strong concepts and continuing innovation in the aera of perfumery.

ULRIC DE VARENS is a marketing company that, on the initiative of its founder, Ulric Viellard, develops creative, original and resolutely ludic products, creating, notably in the area of Perfume, a new concept in perfumery, less complex, liberated, fun ... more of lifestyle.

All of this at affordable prices to meet the expectations of a broad public.

ULRIC DE VARENS has joined forces with a highly experience team, some of whom have held key positions in the sector's leading compagnies and, practically from the outset, has been working with outside designers, perfume creators, the success of whom is recognised by the entire profession.

Today, we claim to have an indisputable leader position in several countries and also in different distribution channels : in France mainly in the Food distribution, in Germany in the Drugstores (source AC Nielsen 2006), and worldwide (Cuba, Brazil...) in the selective perfumery and department stores channel.

Our international growth is important. Its account for over 70% of our sales.